E-Commerce Forum 2020: The way to Excellence
DEREE - The American College of Greece
November 21st & 22nd 2013

E-Commerce Forum 2020: The way to Excellence

E-Commerce Forum 2020, has set as a target to guide entrepreneurs from Greek trade to achieve excellence in the field of electronic commerce. This will be achieved through presenting the best practices, the new business models and the recent developments regarding the trade of the 'future', while simultaneously is going to promote the exchange of ideas and opinions.

The E-Commerce Forum 2020, will be held from November 21st till November 22nd, 2013 in Athens. The conference is addressed to those who like electronic commerce and innovation, entrepreneurs of traditional trade and established brands. For the first time, international speakers will “enlighten” the Greek business audience through their expertise and presence on how they handled skillfully the challenges of E-Commerce.

The forum’s program will cover all the aspects of Electronic Commerce: From Shopping Clubs, e-Food and Mass Customization to Information Systems for e-Business and the Internationalization of Electronic Commerce Businesses.

The main agenda of the conference besides the distinguished keynote speakers especially includes the experiences and the evaluations of the e-commerce businesses as well as sessions of Q&A with panel discussions, which encourage participation and further analysis.

In a total of two days you will have the chance to get a closer look to different types of (international) electronic commerce enterprises from different sectors and with different features, and you will be able to exchange views regarding the exciting market developments, the strategies and the prospects for growth and the opportunities for partnerships.


Present since 1993 in the Greek publishing sector, DIRECTION PUBLICATIONS S.A., aims to promote and support different sectors of the Greek economy by offering valid, timely and accurate information on a daily basis. DIRECTION PUBLICATIONS S.A., publishes a significant number of business publications and newsletters, and retains a strong web presence covering the following areas: Marketing, Communication & Media, Retail & FMCG Industry, Corporate Social Responsibility, New Technologies & Telecommunications, Personal Care, Sports. For the 12th consecutive year, DIRECTION PUBLICATIONS S.A. and RETAILBUSINESS magazine organize the RETAILBUSINESS AWARDS, which started as a Vision in 2002 and become the esteemed institution of the Greek Retail Market. RETAILBUSINESS AWARDS the most important and prestigious institution for the Retail and Industry in Greece, are organized in cooperation with the Federation of Hellenic Retail Business, the National Confederation of Greek Commerce, and every year since its establishment in 2002, under the auspices of the Ministry of Development and Competitiveness. This year, DIRECTION PUBLICATIONS S.A. celebrates 20 years of continuous publication activity.

About neoecommerce.gr:

Neoecommerce.gr is the leading blog for Electronic Commerce in the Greek market. It presents and analyzes the new and innovative business models and also the new companies in the sector from Greece and abroad. Neoecommerce.gr is addressed to people who want to become "players that will change the terms of the game" i.e. those who rely on revolutionary technologies to shake down the traditional rules and introduce new business models. It is also addressed to those who enjoy innovation and do not accept restrictions from entrenched business models, that they dare to challenge by creating something new and innovative to the benefit of consumers.

You can download the Conference’s agenda here

Registration in the two-days conference includes:
• Participation in the Forum’s coffee and lunch breaks.

Your registration and participation in the Conference, requires the right selection in the field of your company’s activity and the relevant discounts. During the registration, your voucher will be inspected from the secretariat and will be exchanged by legitimate document.

Corporate e-mail is necessary to be imported in the relevant field of the registration form.


In case of a participation's cancellation, it should be notified to DIRECTION PUBLICATIONS S.A. in written from November 7th, 2013 to November 14th, 2013, and the 30% of the total cost of participation will be retained. No refunds will be made in case a participation's cancellation is notified to DIRECTION PUBLICATIONS S.A. after November 15th, 2013.
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Cast and Crew
ORGANIZERS: DIRECTION and neoecommerce.gr

UNDER THE AUSPICES: Ministry of Infrastructure, Transport and Networks, Hellenic Retail Business Association, Greek e-Commerce Association (GRECA), Greek-German Chamber of Industry and Commerce (AHK), EEL, Greek Trade Association of Distance and e-Commerce (Ε.Π.Α.Μ.) and Hellenic Association of Mobile Applications Companies (HAMAC)

CONGRESS HALL SPONSOR: DEREE - The American College of Greece.

Visionary Keynote: THE WORLD IN 2025 – FUTURE OF RETAIL & MULTICHANNEL COMMERCE Nils Müller, CEO Trendone
Couch Commerce or Mobile Commerce: Why merchants need to care about smartphones and tablets? Kai-Thomas Krause, Co-Founder & COO CouchCommerce
Best Practices in Mass Customization: Chocri - customized chocolate bars Michael Bruck, CEO Chocri
It’s Showtime: Live Video CommerceDr. Oliver Hoffmann, Department Director Auctionata
Mass Customization - Creating Customer Value With New Approaches in E-Commerce Dr. Paul Blazek, CEO cyLEDGE Media
Activity, Infrastructure and Logistics of Greek eShops: Research of ELTRUN & neoecommerce Professor George J. Doukidis and Katerina Fraidaki Laboratory Electronic Commerce (ELTRUN), Athens University of Economics
“Good Deals” – Lessons Learned within the last 5 years in Western-Europe Jürgen Hofmann, CEO GroupeSales
Bepado: The future of E-Commerce Platforms Jesse John Gibson, Manager International Relations Shopware AG
“Philips: Direct Online Sales (B2C - B2B) Business now and in the future“ Dennis Jumpertz, Senior Online Store Sales Manager Europe, Philips Consumer Lifestyle
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